This Privacy Policy outlines how Hyperice collects, uses, and safeguards your information when you visit our website at / (“Websites”). It explains your privacy rights and how you can manage the privacy of your Personal Information.
I. Definitions
- Personal Information: Data about a particular individual that identifies, relates to, describes, could be reasonably linked with, or could be used to identify that person. This includes your name, address, email, phone number, payment card information, purchase and service history, gender, age range, employment and military service information (if provided). It also includes other information associated with your Personal Information, like Usage Data, location, preferences, or interests, if that information can be used to identify you.
- Usage Data: Data collected automatically about your use of the Websites, such as your IP address, browser type, browsing activity, time spent on pages, and unique device identifiers.
- Cookies: Small files stored on your device that track website activity.
- Data Controller: Hyperice, the entity determining the purposes and means of processing your Personal Information.
- Data Processors: Third-party companies that process your data on our behalf.
- User (or Data Subject): Any individual who uses our Services and is the subject of Personal Information collected and/or processed.
- Services: The Hyperice website (/) and mobile applications, as well as our products that utilize ice, heat, percussion, compression, and vibration to help athletes move better.
II. Information Collection and Use
We use your information to provide the Services you request and improve our offerings. By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy and Terms of Service.
a. Types of Data Collected
We collect several types of information for various purposes:
- Personal Information: Name, address, email, phone number, payment information, purchase history, demographics (optional).
- Usage Data: IP address, browser type, browsing activity, time spent on pages, device information.
- Generic Information: Non-identifiable data about website visitors, including aggregate usage metrics.
b. Personal Information Collected Over the Last 12 Months
We have collected the types of Personal Information described above within the last 12 months, including Usage Data, Generic Information, and Cookie data when it qualifies as Personal Information.
III. How We Collect Your Information
- Information You Give Us: When you contact us, create an account, purchase products, or use certain features.
- Information We Obtain Through Your Use of Our Services: Through browsing activity, cookies, and other technologies.
- Information We Obtain from Other Sources: Business partners (payment processors, analytics providers).
IV. Why We Collect, Process, and Use Your Information
- To perform a contract with you: Fulfill your orders and provide the Services you request.
- With your consent: Send marketing materials (you can opt-out).
- For business purposes: Improve our Services, detect security incidents, prevent fraud, comply with legal obligations.
- For EU Data Subjects: We process your information based on contract, consent, legal obligation, or legitimate interest (security, improvement).
V. How We Disclose or Share Your Information
Hyperice does not sell your information. We may share it with business partners who help us provide our Services, fulfill orders, or improve our website. We may also disclose your information for legal reasons or to protect our rights.
a. Categories of Third Parties
- Fulfillment Service Providers & Business Facilitation Partners (payment processors, web hosting).
- Other Hyperice Entities (affiliated companies).
b. Categories of Personal Information Disclosed
- Customer names, addresses, payment information (with fulfillment partners).
VI. Retention of Data
We retain your Personal Information for as long as necessary to provide Services, comply with legal obligations, resolve disputes, or enforce our policies. Usage Data is generally retained for a shorter period, except when used for security or improvement purposes.
VII. Transfer of Data
Your information may be transferred to and maintained on computers located outside your jurisdiction where data protection laws may differ. By using our Services, you consent to this transfer.
VIII. Security of Data
We strive to use commercially acceptable means to protect your information, but no method is 100% secure.
IX. Our Policy on “Do Not Track” Signals
We support Do Not Track. However, we cannot control how third parties respond to these signals.
Contact Us
If you have any questions about this Privacy Policy, our practices, your Personal Information, or your rights and choices under applicable laws, please contact us.